Saturday, April 7, 2007

Pampero Heritage




Pampero is one of the oldest spirits produced in Venezuela, and multi-cultural South American communities today still delight in its individuality and distinction.
1493: Thanks to Christopher Columbus introducing sugar cane, plantations are soon established on the Carribean Islands and in South America. Adapting techniques used in Europe, colonists evolve a new spitir distilled from molasses (a syrup derived from sugar cane). They call it "rumbullion", later shortened to "rum".
1938: Alejandro Hernandez, the son of a Venezuelan fisherman on the paradise island of Margarita, establishes a rum & wine business - giving birth to Pampero. Hernandez travelled extensively tp learn about spirit production, and set about upgrading the quality of rum by applying innonative techniques he learnt abroad.
By 1951, Pampero becomes the most popular selling rum in Venezuela, a proud position it has been maintaining ever since.
1953: Pampero "Especial" is the first golden rum to be designated "anejo" (aged golden rum). The approval from the government came with the Northern Seal, awarded only to products of the highest quality.
2007: Pampero comes to London

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